Ever stopped mid-scroll because a product photo just hit different? That’s not luck — that’s by design. At Barrett Bay, every ad is built with intention, style, and a sharp understanding of what makes people stop, look, and click.
Step 1: Know the Customer
We don’t shoot for “everyone.” We build every creative with someone specific in mind: the guy with a thing for retro frames, the minimalist girl who lives in linen, the traveler looking for the perfect slip-on. Before any camera turns on, we lock in the vibe.
Step 2: Set the Mood
We source reference boards, experiment with color palettes, and scout models who look like they actually wear what we sell. Then we choose settings (think city backdrops, soft interiors, vintage cars) that complement the energy of the product.
Step 3: Let the Product Speak
Our photos focus on feel, not flash. Sunglasses aren’t just shown, rather, they’re framed with purpose. Jewelry gets close-up attention. Apparel is styled in real-life scenarios. Everything, and we mean everything, is angled for clarity and desire.
Step 4: Layer in Design
Text overlays, font choices, and animations are subtle but intentional. You won’t see loud fonts or gimmicks. Instead, we lean into tasteful motion, short punchy headlines, and mood-matching colors that blend seamlessly with the image.
Final Touch: Iterate Relentlessly
We test, tweak, and test again. Some images never make it live because “good enough” isn’t our bar. The end result is an ad that feels less like a sales pitch and more like a brand you want to be part of.
So the next time one of our creatives catches your eye—just know, it was made for you.
